OPERATIONS MANAGEMENT

Operations Management

The operations management business spans four categories - serviced offices, serviced apartments, boutique hotels and boutique retail - running GRA's own projects as the primary operating platform and forming joint ventures with leading management teams in each sector.

OPERATING SCOPE

Scope of Operations

01

Serviced Office

Focuses on Grade A and premium Grade A office assets, or distinctive office properties, in China's first-tier cities (currently Shanghai in the main) and the core districts of Hong Kong. GRA secures operating rights of ten years or more and, through differentiated product design, delivers flexible workspace with value-added services - producing long-term, stable and attractive returns.

02

Serviced Apartment

Focuses on existing properties with appreciation potential in the core areas of first- and second-tier cities; once held, each property is repositioned as long-stay apartments to match its location and target residents, with operations lifting both cash flow and overall valuation.

03

Boutique Hotel

Concentrates on boutique hotels at scarce destination resources - mountains, lakes and coast, ancient towns, hot springs and wilderness - together with boutique hotels across the two-to-three-hour resort belts around the Yangtze River Delta, Greater Bay Area, Beijing-Tianjin-Hebei and Chengdu-Chongqing.

04

Boutique Retail

Focuses on urban shopping centre and commercial park assets, driven by operations, asset management and digitalisation to create a new kind of urban retail space - high-energy, experience-led and youth-oriented.

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